What Are Consumer Brands Doing In Web3, Blockchain and the Metaverse?
Learn more
Mar 3, 2022 13 min read

Apple's Privacy Changes to Cost Facebook $10 billion in 2022

Apple's Privacy Changes to Cost Facebook $10 billion in 2022
Photo by Glen Carrie / Unsplash

Wiser! #68 (Premium): When your business is dependent on the actions of someone else, it's your Achille's Heel. It's a $500 billion weakness that Mark Zuckerberg saw coming when Apple announced a simple change for iPhone users. And sparked one of the biggest pivots in corporate history.

Premium Content

This article is written exclusively for Premium Subscribers.

Subscribe to Premium


Apple's privacy changes will cost Facebook $10 billion in 2022

BackStory:  When Mark Zuckerberg addressed investors on the latest earnings call, he delivered a sombre business projection. Facebook stands to lose $10 billion this year. The market expected bad news, but not this.

How could this be? The world’s largest social network was built on a business model that delivered 30% topline growth and 3/4s of a billion dollars a day in profit last year. And yet in one, seemingly simple policy change by Apple, the legs have been taken out from under Facebook. It’s a tackle we’ve not seen the likes of since “chopper” Harris played for Chelsea.

Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to 🤔 Wiser! - tech innovation & strategy.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.