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Feb 24, 2022 12 min read

Apple's Route to Becoming a $1 Trillion Corporation

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Photo by Jonas Leupe / Unsplash

Wiser! #66 (Premium): What's next for Apple? They were the first corporation in history to hit a $3 trillion market cap. Can they be the first to earn $1 trillion in sales? What's coming next will define Tim Cook's legacy. Find out more in this Wiser! Insights.

w/Insights: Premium Content

Apple: at the Intersection of Hardware, Software and Services

BackStory:  Tim Cook’s mantra is to put Apple at “the intersection of hardware, software, and services.” He said it not once, but twice on the company’s last earnings call, a sure sign that it's a statement that means something. It's a unique glue that holds Apple and its customers together. There is nothing else like it.

But then again, Apple is unlike any other company in the tech economy. The first corporate to cross the $3 trillion market cap border, and most likely to be the first corporation to book $1 trillion a year in annual sales.

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