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Apr 30, 2021 8 min read

How did Apple Become the Most Valuable Company in the World?

How did Apple Become the Most Valuable Company in the World?

Wiser! #11 (Premium): If Apple was a country, it would be the 8th largest in the world. How do they do it? Strategic Insights from Wiser! Newsletter


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Apple is the most valuable company in the world.

At a staggering $2.2 trillion, if they were a country, Apple would be the 8th largest in the world!

Apple have built a global business with the scale of General Motors, the supply chain efficiency of Toyota, and the profit margins of Ferrari.

It is hard to think of any other company in the history of the world that has achieved massive scale, WHILST continuing to grow top-line revenues, AND sustain very high margins, YET still driven down costs, WHILST maintaining a position as a luxury brand.

By any measure, Apple is an awesome business.

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