Rick Huckstep - Wiser! Newsletter

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Web3: The Next Generation of the Internet • 10 min read •

What Are Adidas Doing In web3, the Metaverse and NFTs?

Adidas has gone all in on web3. From NFT collections to buying virtual land plots in The Sandbox, from full-body AI-personality generated avatars to partnering with the world's first "internet team." What exactly is the adidas web3 brand strategy?…

Rick Huckstep • 03 Oct 2022

🎙 Podcast #10: Young people’s data, Instagram, Peloton, and air fryers

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The Podcast That Explains Everything • 4 min read •

🎙 Podcast #10: Young people’s data, Instagram, Peloton, and air fryers

Co-host Shaun Weston and I discuss protecting young people online with expert Jeffrey Kluge. We also talk Peloton's odd pricing strategy for the new rowing machine, some interesting Instagram stats, tech headlines and Shaun's love for his new air fryer.…

Rick Huckstep • 30 Sep 2022

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The Newsletter For Smart People. • 13 min read •

🧸 Wiser! #93: Walmart In The Metaverse | Nike's NFT Sales | CBDC East v West | Right Wing Social Media Nonsense

Wiser! #93: Walmart's entry to the Metaverse is a way to find new customers. Nike leads the way in NFT revenues. There are stark differences in attitude towards CDBCs between China and the USA. Texan's so-called 1st amendment laws on content moderation are anything but.…

Rick Huckstep • 30 Sep 2022

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Essays and Insights • 3 min read •

From Adidas to Zara: Brand Strategies For The Metaverse

Over 200 of the biggest brands have dipped their toes into the emerging tech world of web3, NFTs, blockchain, and the Metaverse over the past 2 years. And I've catalogued them all! Check out the collection of brand strategy projects exclusively for premium subscribers.…

Rick Huckstep • 28 Sep 2022

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The Newsletter For Smart People. • 14 min read

🇨🇳 Wiser! #92: Social Media | TikTok | Crypto Regs | Brand Strategy For The Metaverse | Peloton's Crisis

Wiser! #92: TikTok's anti-China narrative. Biden's crypto consultations. Peloton's brand crisis. AWS v Microsoft cloud. Brand strategy in the Metaverse.…

Rick Huckstep • 23 Sep 2022

Can Peloton's Rowing Machine Save The Sinking Ship?

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Attention Economy • 8 min read

Can Peloton's Rowing Machine Save The Sinking Ship?

🔒 As Peloton announces its latest product, co-founders John Foley and Hisao Kushi announced they are leaving the troubled premium-priced brand. The question is: can a rowing machine that's 3 times more expensive than the competition save the company?…

Rick Huckstep • 22 Sep 2022

TikTok Is Killing Facebook, But Is It A Propaganda Machine For The CCP?

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TikTok • 14 min read

TikTok Is Killing Facebook, But Is It A Propaganda Machine For The CCP?

🔒 TikTok is bossing it! The app commands the time and attention of the most influencable demographic in society (young people). It also happens to be a Chinese tech company, raising huge questions and concerns about influence from the CCP over this cohort.…

Rick Huckstep • 16 Sep 2022

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The Newsletter For Smart People. • 15 min read

💠 Wiser! #91: The Merge | Google Fined | Code2022 | Thunderbirds NFT | TikTok's Propaganda Machine

Wiser! #91: Ethereum's Merge happens, signalling a major change in the evolution of the new tech economy. Meanwhile, old tech giant Google loses in court and lands a $4.1 billion fine. BigTech's leaders go to Code. Thunderbirds made into NFTs and is TikTok a propaganda machine?…

Rick Huckstep • 16 Sep 2022

🎙 Podcast #9: Apple's Gadget Updates, Meta's Fine, Canoo's EV and Stranded on a Desert Island

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The Podcast That Explains Everything • 2 min read •

🎙 Podcast #9: Apple's Gadget Updates, Meta's Fine, Canoo's EV and Stranded on a Desert Island

Rick Huckstep and Shaun Weston talk about the recent Apple event, called Far Out, in which Apple updated the iPhone, the Apple Watch and AirPods. They also discuss Meta’s largest ever EU fine, Canoo EVs, wearables stats, and 50s jazz.…

Rick Huckstep • 13 Sep 2022

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The Newsletter For Smart People. • 13 min read •

👮🏻‍♂️ Wiser! #90: Meta Fined | Apple's Unfair Advantage | Musk in Space | TikTok's Digital Cocaine

Wiser! #90: Meta has been given their largest ever fine for failing to protect teen users. Apple are applying an unfair advantage to build an ads business. Elon's Starlink faces many hurdles to be the no 1 satellite service. Three reason's why TikTok is as addictive as slot machines.…

Rick Huckstep • 09 Sep 2022

Unlocking the Metaverse: Where Our Virtual and Physical Lives Come Together.

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Metaverse • 12 min read

Unlocking the Metaverse: Where Our Virtual and Physical Lives Come Together.

🔒 Unlocking the Metaverse: What’s happening and what's next in this disruptive technology. This collection of writings, videos and podcasts will tell you all you need to know about the Metaverse.…

Rick Huckstep • 07 Sep 2022

🎙 Podcast #8: NFTs | Artemis | Twitter Abuse| Dessert Dilemmas

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The Podcast That Explains Everything • 4 min read •

🎙 Podcast #8: NFTs | Artemis | Twitter Abuse| Dessert Dilemmas

Co-host Shaun Weston and I discuss NFTs, or non-fungible tokens. What are they? Are they a fad or the future? Also, Nasa's Artemis programme, Black Gold, Premier League Twitter abuse, and apple pie.…

Rick Huckstep • 06 Sep 2022