Rick Huckstep

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Brand Strategy • 4 min read

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The Future of Tech Innovation: The Clues Left By Today's Consumer Brands

Discover how 250 consumer brands are leveraging emerging technologies to revolutionise their industries, engage with new new markets and enhance customer loyalty.…

Rick Huckstep • 05 Jun 2023

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Hacks To Make Your Life Easier • 7 min read

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Boost Your LinkedIn Engagement with Engage AI: A Game-Changer for Power Users

Engage AI is transforming LinkedIn engagement for power users. Learn how to leverage this tool to build relationships, enhance your comment strategy, and boost your follower count.…

Rick Huckstep • 03 Jun 2023

🤔 Wiser! #126: Future of Humanity | AI's Simple Failures | Salesforce | TikTok Ban | Metaverse

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The Newsletter To Make You Wiser!. • 10 min read

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🤔 Wiser! #126: Future of Humanity | AI's Simple Failures | Salesforce | TikTok Ban | Metaverse

🔐 Wiser! #126: This week's newsletter for paying subscribers looks at AI's threat to humanity. Can it be a real threat when AI can't even complete simple tasks? Plus: the top stories from the tech economy you need to know about to stay one step ahead of your competition.…

Rick Huckstep • 02 Jun 2023

Will AI lead to the extinction of humanity when it can’t even write 10 sentences that end in “apple”?

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Consequential impact of Generative AI • 11 min read

Will AI lead to the extinction of humanity when it can’t even write 10 sentences that end in “apple”?

Experts warn of humanity's extinction. Other experts believe the fears distract from issues such as bias and misinformation. Despite the debate, the pace of AI acceleration is unprecedented. Will it replace human thinking? I'm not so sure when AI can't complete the simplest of tasks!…

Rick Huckstep • 02 Jun 2023

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Human Experience in the Metaverse • 11 min read

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8 Brands Shaping the Utility of the Metaverse

Dive into the metaverse as I explore the utility of virtual reality through the case studies of 8 consumer brands. Discover real-life applications and learn how VR is transforming our digital world!…

Rick Huckstep • 01 Jun 2023

🤔 Wiser! #125: Utility of VR | Wendy's AI Drive-Thru | Edge Has The Edge | Facebook's Kids Policy | AI, AI, AI

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The Newsletter To Make You Wiser!. • 13 min read

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🤔 Wiser! #125: Utility of VR | Wendy's AI Drive-Thru | Edge Has The Edge | Facebook's Kids Policy | AI, AI, AI

Wiser #125: The utility of emerging technology is demonstrated in my new eBook where I document 25 consumer brands and their use cases for building better customer engagement.…

Rick Huckstep • 12 May 2023

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Human Experience in the Metaverse • 9 min read

The utility of Virtual Reality and the metaverse: don’t write it off just yet!

🔐 Premium: Many are writing off the metaverse as an over-hyped & short-lived technology. But I say, hold your horses. When you look for the clues, there are many real-life use cases to show there's life and utility in the technology. In this week's Premium article, I make the bull case for VR…

Rick Huckstep • 11 May 2023

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Brand Strategy • 4 min read

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The Utility Of Emerging Technologies: how consumer brands use emerging technologies to build better customer engagement

To understand the utility of emerging tech, I have tracked, analysed and documented over 250 use cases of consumer brands, organisations, locations and personalities who are using emerging technologies to build better customer engagement.…

Rick Huckstep • 11 May 2023

Wiser! #124: BigTech Earnings | Gov Surveillance | AI Godfather | Friendly Pi | TechRegs | ChatGPT's 1st Scalp!

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The Newsletter To Make You Wiser!. • 12 min read

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Wiser! #124: BigTech Earnings | Gov Surveillance | AI Godfather | Friendly Pi | TechRegs | ChatGPT's 1st Scalp!

Wiser! #124: What did we learn about BigTech from the earnings calls? What's happening in AI and in the rest of the Tech economy. This week's Wiser! makes sense of it all.…

Rick Huckstep • 05 May 2023

🤔 Wiser! #123: Replika | China CBDC | AI Drones | NFT Stamps | Humane | ChatGPT

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The Newsletter To Make You Wiser!. • 11 min read

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🤔 Wiser! #123: Replika | China CBDC | AI Drones | NFT Stamps | Humane | ChatGPT

Wiser! #123: Replika has a fan base of users that enjoy intimate companionship of the AI chatbot, that was until it was taken away. Plus: lots of discussion about the ethics of AI, and utility of ChatGPT. Plus China is pushing ahead with its CBDC.…

Rick Huckstep • 28 Apr 2023

🕙 50 stories you need to know about what's happening in tech

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The Newsletter To Make You Wiser!. • 28 min read

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🕙 50 stories you need to know about what's happening in tech

20 Stories: The news, insights and information you need to know about what's happening in the tech economy.…

Rick Huckstep • 28 Apr 2023

What happens when the AI chatbot breaks your heart?

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Artificial Intelligence • 8 min read

What happens when the AI chatbot breaks your heart?

🔐 Premium: Companionship chatbots are designed to foster human-like connections. Some users report developing intimate relationships verging on human love. They turn to the bots for emotional support, companionship, and even sexual gratification.…

Rick Huckstep • 28 Apr 2023

Discover the secrets of 250 consumer brands that are winning new customers with emerging technology