What Are Consumer Brands Doing In Web3, Blockchain and the Metaverse?
Learn more

🔒 BeReal has momentum. It's the number 1 downloaded free app and everyone's talking about it. It's bucking the TikTok trend for viral content. Instead, promising closer connections between friends, no addictive features, and an authenticity to social engagement we've not seen in a decade.

Premium Content

This article is written exclusively for Premium Subscribers.

Subscribe to Premium


BeReal banner.png
BeReal is “a candid and fun place for people to share their lives with friends." That's what the newest kid on the social media block had to say about themselves.

“We want to make people feel good about themselves and their lives. We want an alternative to addictive social networks fueling social comparison and portraying life with the goal of amassing influence.”

Let's find out what the fuss is all about BeReal...

Being Real for 2 Minutes a Day

Authenticity: There’s this photo-sharing app called BeReal. You may have heard of it already. It’s only 2 years old and last month it became the most downloaded free app on the iOS AppStore.

That’s no mean feat to replace TikTok!

So What? BeReal is an app with momentum. At a time when Facebook, Instagram and TikTok are moving away from friends and towards curated content, BeReal is appealing to those who want to be closer to their friends. Just like it used to be in the early days of social media.

BeViral: A sure fire indicator that BeReal is the app to watch right now is when it goes viral on other platforms, like TikTok and Twitter.

Here’s How It Works:

Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to 🤔 Wiser! - tech innovation & strategy.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.