🔒 BeReal has momentum. It's the number 1 downloaded free app and everyone's talking about it. It's bucking the TikTok trend for viral content. Instead, promising closer connections between friends, no addictive features, and an authenticity to social engagement we've not seen in a decade.
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“We want to make people feel good about themselves and their lives. We want an alternative to addictive social networks fueling social comparison and portraying life with the goal of amassing influence.”
Let's find out what the fuss is all about BeReal...
Being Real for 2 Minutes a Day
Authenticity: There’s this photo-sharing app called BeReal. You may have heard of it already. It’s only 2 years old and last month it became the most downloaded free app on the iOS AppStore.
That’s no mean feat to replace TikTok!
- Market research firm Sensor Tower estimates that it has now been installed 20 million times. Apptopia estimates its total downloads is higher at 29.5 million. Between March and July, BeReal saw 85% of its total lifetime downloads at 20.2 million, according to data from data.ai
So What? BeReal is an app with momentum. At a time when Facebook, Instagram and TikTok are moving away from friends and towards curated content, BeReal is appealing to those who want to be closer to their friends. Just like it used to be in the early days of social media.
BeViral: A sure fire indicator that BeReal is the app to watch right now is when it goes viral on other platforms, like TikTok and Twitter.