Consumer brands are finding new ways to engage with and win new customers using emerging technologies like NFTs and the Metaverse. I've tracked 250 consumer brands and their innovative use of emerging tech to for the clues on what's happening and what's coming next in the tech economy.
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Airlines are exploiting emerging technologies in their brand strategy
As emerging technologies become more accessible, airlines are finding new ways to reinvent their brand strategy by leveraging NFTs and the Metaverse. It's clear that the airline industry is embracing digital transformation, and this presents a unique opportunity for airlines to differentiate themselves and create more memorable experiences for their customers.
From Air Europa’s NFT ticket series to Qatar Airways’ MetaHuman cabin crew, airlines are quickly experimenting with these new technologies to create more engaging and personalised offerings.
- Non-fungible tokens (NFTs) are digital assets that are stored on the blockchain and are 100% unique. NFTs are used in a variety of ways, such as digital art, collectibles, and event tickets.
- The Metaverse is a digital world that exists parallel to the physical world. It is a collection of virtual realities, such as video games, virtual worlds, and digital marketplaces. It is a place where people can create, explore, and interact with one another.
How airlines are leveraging NFTs and the Metaverse
Airlines are amongst many consumer segments that experimenting with these emerging technologies for a variety of use cases. Here are some of the most notable examples of how airlines are leveraging NFTs and the metaverse:
✈️ Air Europa: Air Europa and block-chain distribution company TravelX released the world's first NFT flight ticket series, called NFTickets. Travelers who purchase NFTickets get special access to an Air Europa flight to Miami Beach at the end of November, as well as events and other perks.
✈️ Vueling: Vueling is set to become the first airline to sell flights in the metaverse. Purchases made in the metaverse are usable in the real world, giving the airline an additional distribution channel.
✈️ airBaltic: airBaltic has issued a total of ten different NFTs in a series called airBaltic City Collection. Most recently, airBaltic has announced a new NFT series called Planies. Holders of Planies collectibles will be able to enjoy various travel-related benefits of the airBaltic Club loyalty programme, including loyalty points, vouchers, and other privileges.
✈️ Qantas: Qantas became the second commercial airline to adopt NFTs. What makes this move interesting is Qantas was the first airline to announce it would offer loyalty points to the initial buyer of a (Qantas) NFT.
✈️ KinectAir: KinectAir is creating the first, decentralised air mobility service. Travelers can unlock access to a network of on-demand flights in personal aircraft by purchasing one of three different levels of NFT passes.
✈️ Qatar Airways: Qatar Airways has launched Qverse, a novel virtual reality (VR) experience for visitors to the airline’s website. Users can now virtually tour and navigate the Premium Check-in area at Hamad International Airport (HIA) and the cabin interior. Qatar Airways is also the first global airline to introduce a MetaHuman cabin crew, Sama, offering a digital interactive customer experience.
✈️ Emirates: Emirates is also entering the metaverse. They unveiled plans to build "signature brand experiences" in the metaverse, alongside both collectible and utility-based NFTs.
✈️ Lufthansa and Singapore Airlines: Both Lufthansa and Singapore Airlines are looking to get into the metaverse space, though details are yet to emerge.
✈️ Ethiad: ️EY-Zero1 is the name of Ethiad's first NFT collection of 2003 digital assets to represent the year the airline first took off. Purchasers of an Etihad NFT were granted Etihad Guest Silver tier membership for a year, while 10 NFT holders won flight tickets.
Key Takeaways
The airline industry is embracing digital transformation, and this presents a unique opportunity for airlines to differentiate themselves and create more memorable experiences for their customers.
- Non-fungible tokens (NFTs) are digital assets that are stored on the blockchain and are 100% unique. They provide a unique and new way to transform the way airline brands provide assets, such as tickets, and loyalty benefits to their customers.
- The Metaverse is a digital world that exists parallel to the physical world and is a collection of virtual realities, such as video games, virtual worlds, and digital marketplaces.
- Airlines are experimenting with NFTs and the metaverse for a variety of use cases, such as digital art, collectibles, event tickets, loyalty programs, and more.
It is still early days for the airline industry and these emerging technologies, but it's clear that there are numerous opportunities for airlines to leverage NFTs and the Metaverse to create more engagement with customers and find new ways to build their brands.
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Brand Strategy Collection
Brand Strategies for Emerging Technologies is a unique collection of over 250 consumer brands and their strategies in the emerging technologies of AI, Web3 and the Metaverse. I have tracked, traced, analysed and assessed 250 consumer brands and their projects, initiatives and use-cases in AI, VR/AR/MR, NFTs, blockchain and crypto.
From Adidas to Zara, from Web3 to the Metaverse, this is a comprehensive collection of consumer brands including:
Adidas, AIA Insurance, Alfa Romeo, Asics, Aston Martin, Atari, Audi, Bacardi, Bentley, Bose, Boss, Budweiser, Burberry, Cadbury, Campbell Soup, Carrefour, Champion, Chevrolet, Chipolte, Coca-Cola, DBS Bank, Decathlon, Dior, Disney, Dolce&Gabbana, eBay, Emirates, Evian, Ferrari, Ford, Gap, Gibson, Glenfiddich, Gucci, Heineken, Hennessy, HTC, Hyundai, JBL, Johnnie Walker, Kellogg's, Kia, Kraft Heinz, L'Oreal, Lacoste, Lamborghini, Lavazza, ...
BONUS: The Brand Strategy Collection also lists over 30 celebrities and 20 locations who have adopted these emerging technologies to promote their own brands.
Brand Strategy Collection Case Studies
Rick Huckstep
Rick Huckstep
Rick Huckstep
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