Nov 23, 2022 6 min read

What Are Consumer Brands Doing In Web3, Blockchain and the Metaverse?

What Are Consumer Brands Doing In Web3, Blockchain and the Metaverse?

Brand Strategies for the Metaverse is a unique collection of over 250 consumer brands and their use-cases in NFTs, blockchain, virtual reality and crypto. Buy access to this unique collection here.

Emerging technology is about to fundamentally change the way we work, live and experience the Internet

The digital economy is changing. So is the way that we, the people, use it. It's not going to be a revolution that happens overnight, but a slow evolution of change that creep up on us.

Which is the point of this research, Brand Strategies For The Metaverse. Because the clues of what's coming are here today in what's happening!

But before I get into that, it's not just me saying this...

Gartner predicts that by 2026, 15% of people will spend at least an hour a day in the Metaverse.
Bloomberg Intelligence estimates the metaverse market will reach nearly $800 billion by 2024.
71% of global executives state that the metaverse will have a positive impact on their organisations: Accenture Tech Trends 2022

Brand Strategies For Web3 And The Metaverse

I've tracked over 250 global consumer brands and documented their projects in NFTs, blockchain, crypto and virtual reality. I've added over 30 celebrities and 20 locations around the world that are enhancing their brands and finding new ways to engage with the world.

To be far, some of these use-cases are pretty flaky, and no more than a band-wagon marketing exercise.

But many are serious attempts by global brands to understand how emerging technologies can enhance their relationships with existing customers and open up markets with new ones.

Here are some of the brands you'll find in Brand Strategies For The Metaverse:

A Unique Collection All In One Place

From adidas to Zara, from airlines to zoos, I've tracked over 250 consumer brands and built a "one of a kind" collection of their projects in the emerging technologies that are defining the next generation of the digital economy.

The project started in the summer when I was commissioned to report on what's going on with consumer brands and NFTs.

I found that there was no single place to go for the information I needed to know. So I did what everyone would do, including you. I googled.

After completing the research project I started looking further and expanded the scope to all emerging tech. I started out think I'd document about 75, maybe 100 brands.

I'm currently at 250 brands and rising all the time.

Don't let anyone tell you that the NFT market is over. Cartoon apes and pixelated cats may have run their course, but that's far from the truth when it comes to use-cases for consumer brands.

In the Brand Strategy collection, you will find:

  • the brand strategies of some of the biggest consumer brands in the world, plus celebrities, sports clubs and global destinations.
  • details of their projects and use-cases in NFTs, blockchain, crypto, virtual and augmented reality.
  • a catalogue of links, tweets, YouTubes, press releases and supporting content
  • the collection is organised by Brand in an easy to use Notion database (accessible via your web browser).
For a taste of what you can expect from this unique collection, check out these articles and videos.

Case Study: Snapple use ChatGPT to drive customer engagement

Snapple use ChatGPT to create user engagement and brand awareness
Consumer brands are exploiting emerging technologies to find new ways to engage with customers. Following its moves in the Metaverse and NFTs, the iced tea drinks brand, Snapple, has wrapped its brand around ChatGPT to create the fAIct Generator, for user driven engagement and brand awareness.

Case Study: Diesel connect with new consumers with web3 and the metaverse

What are Diesel doing in NFTs, web3 and the metaverse?
Diesel is one of the hottest brands in the global fashion industry and no stranger to NFTs, web3 and connecting with customers in the Metaverse.

Case Study: adidas build brand engagement with NFTS

The adidas brand strategy for web3, the metaverse and NFTs
Adidas has gone all in on web3. From NFT collections to buying virtual land plots in The Sandbox, from full-body AI-personality generated avatars to partnering with the world’s first “internet team.” What exactly is the adidas web3 brand strategy?

Case Study: Starbucks build loyalty with NFTS

☕️ Starbucks Expand Loyalty Program To NFTs
Customer Loyalty: Starbucks’ reward program is arguably the most successful loyalty program in the world, with nearly 60 million rewards…

Case Study: Walmart build new customers in the Metaverse

What Does It Cost?
Brand Strategies For The Metaverse retails at €52.

Here's What You Get When You Buy Access To This Database

When you buy this product, you're getting more than just access to this unique collection of over 250 consumer brands in web3, NFTs, blockchain and the Metaverse... also get a one year Premium Subscription to Wiser! Giving you 52 week’s of insight, analysis and opinion of the top stories in the tech economy to keep you one step ahead of your competition!

  • Access to the Notion database will give you a catalogued collection of over 250 consumer brands, celebrities and locations and their real-life use cases in web3, NFTs, blockchain, crypto and the Metaverse.
  • Every brand is detailed on its own page, with articles, YouTube videos, tweets and explanations of individual projects and why the brand is doing it.
  • Learn about each major consumer brand and how the are testing out strategies in web3, NFTs, blockchain and the Metaverse to build customer loyalty, find new revenue streams and streamline operations.

➕ PLUS: Premium Subscription to Wiser! gives you additional, exclusive content, an invitation to join private chat channels on the Wiser! Slack community, and unrestricted access to the archive of articles about the tech economy.

Decision Time

Use this discount code “Brand50” to get your 50% discount when you buy this product on Gumroad. This offer will only be available for the next four weeks whilst the full A-Z of consumer brands is rolled out. Take it now or forever regret it!

If you decide this is not for you, consider this: what happens the next time your friends, colleagues or customers start talking about what’s happening in web3, blockchain, NFTS or the Metaverse? ARE YOU GOING TO BE LEFT OUT AGAIN?

To gain access to this comprehensive collection of over 250 consumer brands and their emerging technology projects, select the product below on Gumroad.

What happens next?

You will be given the access link to the Notion database straightaway.

Within 24 hours, your Premium Subscription with Wiser! will be activated. You will get an email confirmation as soon as it is set up.

It is important that the email address in the order form is the email address you want to use for your weekly Wiser! newsletter. If you wish to change the email address, contact me using the link at the bottom of this page.


If you have already joined the Wiser! mailing list, you can simply upgrade from a FREE to a PREMIUM subscription to gain access to Brand Strategy Collection.

Your limited time, you can upgrade with a 50% discount here:

How to access the Brand Strategies Collection

After you have activated your Premium membership and logged into your Wiser! account, read this 👇. The link to the Notion database is behind the paywall in this post.

Brand Strategies In The Metaverse
🔒 This is a premium content page for Wiser! Subscribers only.

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