What Are Consumer Brands Doing In Web3, Blockchain and the Metaverse?
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250+ Use Cases of Consumer Brands in Web3, NFTs, Blockchain and the Metaverse

Major consumer brands are investing in the emerging technologies for tomorrow's digital world. From NFTs to blockchain, from web3 to the Metaverse. This database of over 250 consumer brands is, IMHO, the largest single collection of brand strategies for the metaverse.
250+ Use Cases of Consumer Brands in Web3, NFTs, Blockchain and the Metaverse

Major consumer brands are investing in the emerging technologies for tomorrow's digital world. From NFTs to blockchain, from web3 to the Metaverse. This database of over 250 consumer brands is, IMHO, the largest single collection of brand strategies for the metaverse.


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Gartner predicts that by 2026, 15% of people will spend at least an hour a day in the Metaverse.
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Bloomberg Intelligence estimates the metaverse market will reach nearly $800 billion by 2024.
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71% of global executives state that the metaverse will have a positive impact on their organisations: Accenture Tech Trends 2022

Do you know what’s coming next in tech?

Can you hold your own when friends, colleagues and customers start talking about non-fungible tokens, blockchain, crypto, web3 and the Metaverse?

Are you missing out when everyone else is talking about who is doing what, using real life case studies, not theory and speculation?

Do you have the stories, the insights and the understanding to build relationships based on knowing more than your competition?

Stay One Step Ahead Of Your Competition

When it comes to innovative new tech, does it always seem like you’re late to the party? That events have happened long before you are aware of them? And everyone else seems more clued up than you are?

Frustrating, right? Career limiting too!

Here's The Thing: Relationships with friends, colleagues and customers are built on understanding what's happening around us, what's coming next and knowing relevant stories that give them context.

Promotions are given to those with the best relationships with the bosses.

Customers buy from people who give them insight and tell them what's going on in the world.

Staying one step ahead of everyone doesn't mean you have to be Einstein or carry Wikipedia in your brain.

You only need to be 1% smarter than the next person have an advantage. That's what they call leverage!
“People without leverage work for those with leverage” - Robert Kiyosaki

The reverse is also true. Being out of touch, out of date, 1% short in your understanding of what's happening means that you're always going to outside of the conversations that matter.

Do you want to be the only one in the office that can’t spell NFT or explain what the blockchain is, let alone the Metaverse?

The Solution Is In Front Of You

From adidas to Zara, from airlines to zoos, I've tracked over 250 consumer brands and built a "one of a kind" collection of their projects in the emerging technologies that are defining the next generation of the digital economy.
  • I've tracked the brand strategies of some of the biggest consumer brands in the world, plus celebrities, sports clubs and global destinations.
  • I've assessed their projects and use-cases in NFTs, blockchain, crypto, virtual and augmented reality.
  • I've documented everyone of them in an easy to use and navigate Notion database.
For a taste of what you can expect from this unique collection, check out these articles and videos.

Case Study: adidas build brand engagement with NFTS

The adidas brand strategy for web3, the metaverse and NFTs
Adidas has gone all in on web3. From NFT collections to buying virtual land plots in The Sandbox, from full-body AI-personality generated avatars to partnering with the world’s first “internet team.” What exactly is the adidas web3 brand strategy?

Case Study: Starbucks build loyalty with NFTS

☕️ Starbucks Expand Loyalty Program To NFTs
Customer Loyalty: Starbucks’ reward program is arguably the most successful loyalty program in the world, with nearly 60 million rewards…

Case Study: Walmart build new customers in the Metaverse


Here's What You Get When You Buy Access To This Database

When you buy this product, you're getting more than just access to this unique collection of over 250 consumer brands in web3, NFTs, blockchain and the Metaverse...

...you also get a one year Premium Subscription to Wiser! Giving you 52 week’s of insight, analysis and opinion of the top stories in the tech economy to keep you one step ahead of your competition!

  • Access to the Notion database will give you a catalogued collection of over 250 consumer brands, celebrities and locations and their real-life use cases in web3, NFTs, blockchain, crypto and the Metaverse.
  • Every brand is detailed on its own page, with articles, YouTube videos, tweets and explanations of individual projects and why the brand is doing it.
  • Learn about each major consumer brand and how the are testing out strategies in web3, NFTs, blockchain and the Metaverse to build customer loyalty, find new revenue streams and streamline operations.

➕ PLUS: Premium Subscription to Wiser! gives you additional, exclusive content, an invitation to join private chat channels on the Wiser! Slack community, and unrestricted access to the archive of articles about the tech economy.

Decision Time

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Enjoy this LIMITED TIME OFFER: 50% DISCOUNT
Use this discount code “Brand50” to get your 50% discount when you buy this product on Gumroad. This offer will only be available for the next four weeks whilst the full A-Z of consumer brands is rolled out. Take it now or forever regret it!

If you decide this is not for you, consider this: what happens the next time your friends, colleagues or customers start talking about what’s happening in web3, blockchain, NFTS or the Metaverse? ARE YOU GOING TO BE LEFT OUT AGAIN?

To gain access to this comprehensive collection of over 250 consumer brands and their emerging technology projects, select the product below on Gumroad.

What happens next?

You will be given the access link to the Notion database straightaway.

Within 24 hours, your Premium Subscription with Wiser! will be activated. You will get an email confirmation as soon as it is set up.

It is important that the email address in the order form is the email address you want to use for your weekly Wiser! newsletter. If you wish to change the email address, contact me using the link at the bottom of this page.

WISER! MEMBERS - UPGRADE TO PREMIUM

If you have already joined the Wiser! mailing list, you can simply upgrade from a FREE to a PREMIUM subscription to gain access to Brand Strategy Collection.

Your limited time, you can upgrade with a 50% discount here:


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