Discover the secrets of 250 consumer brands that are winning new customers with emerging technology

w/BrandStrategies

Delve into the intersection of emerging technologies and consumer brands

The clues for what's coming tomorrow are in the actions of today's consumer brands. Customer facing businesses are exploiting emerging and innovative technologies to win new customers and increase loyalty and engagement through the use of cutting-edge technology.

For actionable insights on what's actually going on right now, I've tracked, analysed and assessed over 250 consumer brands and built a database of use-cases for emerging technology called the Brand Strategy Collection.

A comprehensive database of over 250 consumer brands

The world of technology is constantly evolving, and you know that staying ahead of the curve can be a daunting task. That's why I've compiled the Brand Strategy Collection of the most impactful emerging technologies, including artificial intelligence, web3, blockchain, virtual reality, augmented reality, metaverse, crypto, and drones.

I have researched and documented how each of these technologies is being used to help 250 consumer brands connect with their customers like never before.

Who is the Brand Strategy Collection for?

Whether you're a startup looking to disrupt the market, a market researcher tasked with understanding a sector, a product manager building new offerings in competitive markets or an established brand hoping to stay ahead of the competition, the Brand Strategy Collection can help you identify and implement the most effective emerging technologies for your business.

With over 250 case studies to draw inspiration from, you'll be able to create a comprehensive brand strategy that resonates with your target audience.

But that's not all - the Brand Strategy Collection also includes over 100 examples of locations, organisations, and celebrities that have successfully leveraged emerging technology to create memorable and engaging experiences for their customers.

I believe that the best way to learn is by example, and you have every example you'll ever need here in the Brand Strategy Collection.

Get your actionable insights on what's happening in emerging tech today!

Learn from the most innovative consumer brands and find out how they are winning new customers today.

➜ Buy a Premium Subscription (usual price €52/annum) and get unrestricted access to the Brand Strategy Collection of over 250 use cases of emerging technology in consumer brands.

Click the button below to get started now!

5 ways to get value from the Brand Strategy Collection

1. Gain a Competitive Advantage: By subscribing to the Brand Strategy Collection, you'll gain access to over 250 case studies of consumer brands that have successfully leveraged emerging technology to build brand loyalty and attract new customers.
   
   👉 Stay ahead of the competition and gain a competitive edge in your market.
2. Save Time and Resources: This database is a time-saving resource that allows you to quickly and easily research the most effective emerging technologies for your brand strategy.
   
   👉  You'll save valuable time and resources by learning from the experiences of others and implementing proven strategies.
3. Inspire Creativity: The Brand Strategy Collection includes over 100 examples of locations, organisations, and celebrities that have used emerging technologies to create engaging and memorable experiences for their customers.
   
   👉  Use these examples as inspiration to spark your own creative ideas and stand out in your market.
4. Drive Your Own Customer Engagement: With the Brand Strategy Collection, you'll be able to identify the emerging technologies that are most effective for engaging with your target audience.
   
   👉  Increase customer engagement and build brand loyalty by implementing strategies that resonate with your customers.
5. Future-Proof Your Business: The world of technology is constantly evolving, and it can be challenging to keep up with the latest trends. By subscribing to the Brand Strategy Collection, you'll stay up-to-date on the most effective emerging technologies and be better equipped to adapt to changing market conditions.
   
   👉  Future-proof your business and set yourself up for long-term success.

w/Premium Content

MEMBERS ONLY ACCESS: Brand Strategies in Emerging Technologies

Access this MEMBERS ONLY collection of over 250 use cases of consumer brands and their adoption of emerging technologies to win new customers, build loyalty, enter new markets and enhance their brand.

Premium Subscribers can access this unique collection here:

Members Only access to the Brand Strategy Collection

🔐 PREMIUM MEMBERS ONLY: Access the database of 250 use cases of consumer brands and their adoption of emerging technology for better customer engagement, loyalty and new markets.

Emerging Technology, Innovation and StrategyRick Huckstep

Case Studies

How Starbucks leverages machine learning for customer engagement

How Starbucks leverages machine learning for customer engagement

Starbucks has over 30,000 stores worldwide and completes around 100 million transactions per week, making it the third largest restaurant chain in the world. A key to their success is data, which they have a ton of, and machine learning AI.

🤔 Wiser! - technology, innovation & strategyRick Huckstep

Five examples of consumer brand adoption of ChatGPT

Five examples of consumer brand adoption of ChatGPT

🔐 Premium: Nobody expected this to happen, especially not OpenAI. But since the release of the hastily cobbled together chatbot user interface that sits on top of the AI Large Language Model called GPT3, ChatGPT has unleashed a rush of use cases.

🤔 Wiser! - technology, innovation & strategyRick Huckstep

How Ikea use drones to improve efficiency and cost

Ikea are using drones to improve efficiency and cost costs

Ikea is leading the way in inventory management and supply chains with autonomous drones to scan and count inventory. This article examines Ikea’s use of drones for supply chain optimisation and the benefits of using drones for inventory management.

🤔 Wiser! - technology, innovation & strategyRick Huckstep

Snapple use ChatGPT for customer engagement with AI

Snapple use ChatGPT to create user engagement and brand awareness

Consumer brands are exploiting emerging technologies to find new ways to engage with customers. Following its moves in the Metaverse and NFTs, the iced tea drinks brand, Snapple, has wrapped its brand around ChatGPT to create the fAIct Generator, for user driven engagement and brand awareness.

🤔 Wiser! - technology, innovation & strategyRick Huckstep

adidas build brand engagement with NFTS

The adidas brand strategy for web3, the metaverse and NFTs

Adidas has gone all in on web3. From NFT collections to buying virtual land plots in The Sandbox, from full-body AI-personality generated avatars to partnering with the world’s first “internet team.” What exactly is the adidas web3 brand strategy?

Wiser! NewsletterRick Huckstep

Starbucks build loyalty with NFTS

☕️ Starbucks Expand Loyalty Program To NFTs

Customer Loyalty: Starbucks’ reward program is arguably the most successful loyalty program in the world, with nearly 60 million rewards…

MediumRick Huckstep

Five use cases for immersive technology and the metaverse from MWC2023

5 Use Cases for Immersive Technology and the Metaverse from MWC2023

The Metaverse is about to transform the way we live, work, and play. From virtual shops to courtrooms, the possibilities are endless. Here are five use cases that highlight the practical applications of the industrial metaverse: retail, tourism, work, courtrooms, and virtual celebrations.

🤔 Wiser! - technology, innovation & strategyRick Huckstep

Walmart build new customers in the Metaverse

What you get when you buy access to the Brand Strategy Collection

When you buy this product, you're getting more than just access to this unique collection of over 250 consumer brands in emerging technologies...you also get a one year Premium Subscription to Wiser! Giving you 52 week’s of insight, analysis and opinion of the top stories in the tech economy to keep you one step ahead of your competition!

• Access to the Notion database will give you a catalogued collection of over 250 consumer brands, celebrities and locations and their real-life use cases in web3, NFTs, blockchain, crypto and the Metaverse.
• Every brand is detailed on its own page, with articles, YouTube videos, tweets and explanations of individual projects and why the brand is doing it.
• Learn about each major consumer brand and how the are testing out strategies in web3, NFTs, blockchain and the Metaverse to build customer loyalty, find new revenue streams and streamline operations.

➕ PLUS: Premium Subscription to Wiser! gives you additional, exclusive content, an invitation to join member's chat room, and unrestricted access to the archive of articles about the tech economy.