Mar 1, 2021 8 min read

Darja Gutnick - Founder, Bunch: the AI coach building leaders one power skill at a time

Photo by Erik Mclean from Pexels

Wiser! Wisdom: Bunch is an AI-enabled, digital leadership coach that lives in your phone and is with you every step of the way on your journey to be a better leader

Gigging in the new normal

The professional landscape has always been changing - but the pandemic has created a seismic shift in the past year, accelerating ways of working forward a decade or more.

One trend is the emergence of the hybrid workforce and a fundamental shift from being 'a paid employee' to being 'a paid contractor'. Researchers from Harvard Business School and BCG found that 90% of companies surveyed see a competitive advantage in shifting their talent model to a blend of full-time and freelance employees.

For the individual, this means the freedom and independence that comes with working for yourself. In the USA, it’s reported that 45% of workers already have a side hustle (that’s an additional source of freelance income alongside paid employment), and that 4 out of 10 jobs are defined as being in the gig economy, i.e., contracted, not employed.

What this all means is that in this new economy, individuals are finding they need a new skillset, aka, a power skillset. This includes problem-solving, critical thinking, team management and communication, emotional intelligence, judgement and decision making.

Powering-up on leadership

Business schools and MBAs have always required a significant investment of time and money, taking them out of the reach for many. But the pandemic has fundamentally changed the way traditional business education is delivered, maybe forever!

More traditional methods, such as reading online blogs and magazines from the likes of HBR, can also offer sources of learning, but these are one-directional. And, whilst there’s a ton of online learning freely available through YouTube channels or podcasts, these all come with a significant time commitment.

So, the question is, if the nature of work is changing fundamentally, and the way we learn is changing, and we need to learn new skills, how are we going to get them?

BUNCH - the AI leadership coach

With all this in mind, I went in search of resources and tools available for the busy professional - especially those who may not have the time or money for 1:1 coaching.

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