What Are Consumer Brands Doing In Web3, Blockchain and the Metaverse?
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Over 200 of the biggest brands have dipped their toes into the emerging tech world of web3, NFTs, blockchain, and the Metaverse over the past 2 years. And I've catalogued them all! Check out the collection of brand strategy projects exclusively for premium subscribers.


Hello Wiser! readers, here's a question for you,

👉 Does your firm have a strategy for the Metaverse?

If the answer is no, then they should think again. Because all of these firms do:

Adidas, AIA Insurance, Air Europa, Alfa Romeo, Asics, Aston Martin, Atari, Audi, Bacardi, Balenciaga, Bentley, Blue Diamond, BMW, boohoo, Bose, Boss, Budweiser, Burberry, Burger King, Bvlgari, Cadbury, Campbell's Soup, Carrefour, Champion, Chevrolet, Chiplote, Coca-Cola, DBS Bank, DC Comics, Decathlon, Dior, Disney, Dolce&Gabanna, eBay, Emirates....

These are just some of the over 200 brands that have dipped their toes into the emerging tech world of web3, NFTs, blockchain, and the Metaverse over the past 2 years.

And I've catalogued them all!

🥽
Gartner predicts that by 2026, 15% of people will spend at least an hour a day in the Metaverse.

From Adidas to Zara, from Airlines to Zoos

Consumer brands are experiencing new ways to build loyalty amongst customers, or find new ones.

They're building new revenue streams, enhancing customer experience, and improving operational efficiency.

But their biggest win out of all of this: they're learning.

These brands are testing what works and what doesn't. They're seeing customer reaction up close and personal. Which is important, because some things have worked really well. And some haven't!

Here's the thing: they're getting Wiser! all the time. Whilst the laggards are losing ground.

💰
Bloomberg Intelligence estimates the Metaverse market will reach nearly $800 billion by 2024.

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Brand Strategies For The Metaverse

In this first drop, you will find 45 brand names starting A to E.

Under each brand name I summarise the various projects they've launched, include supporting artefacts, such as YouTube videos, tweets, press releases, images and news story links.

I will release 3 more drops over the coming weeks to complete the full A to Z of brand strategies for the Metaverse. This is not a static collection either, it will be continuously updated.

In this first drop you'll also see how celebrities are muscling into this space. I built a sub collection that just focused on celebrity names. There are around 30 celebs listed in this tab, including the big names in NFTs like Paris Hilton and Snoop Dogg. It also includes examples of NFT projects with back catalogues from the likes of David Bowie and Elvis Presley.

To access the collection, use the clickable button below.


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Accessing the Metaverse Collection

The collection is organised in a Notion database. You don't need to have Notion or an account with them to access the Database. It will open in your browser.

Just click the button below to take you to a dedicated page for Premium Subscribers. The page contains the clickable link to open up the Notion database in your browser.


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🎙 Big Tech Little Tech Ep #10

In the latest episode of our podcast, Shaun and I welcomed our second guest, Jeffrey Kluge, to the show.  Our topic of discussion was protecting young people’s personal data and their online safety in general.

We also covered some Instagram statistics, Peloton's new rowing machine, what's so great about air fryers and our guest’s top tech innovation of the last 100 years.

🎙️
Find Big Tech Little Tech on all major Podcast platforms:
Apple Podcasts | Spotify | Amazon Music | Anchor

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