Discover the secrets of 250 consumer brands that are winning new customers with emerging technology
Learn more

The Future of Emerging Tech: In conversation with Paul Armstrong

In my video discussion with Paul Armstrong, we discuss the future of various emerging technologies and how they will disrupt different industries. Paul talks about the importance of staying ahead of the curve in terms of innovation, and offers some advice on how to best capitalise on new technologies.


  • 00:00:00 Digital strategist Paul Armstrong discusses the future of emerging technology, including virtual reality and blockchain. He discusses how these technologies are disruptive and have the potential to change the way we live. Armstrong also discusses the recent FTX Ponzi scheme and how it will harm the cryptocurrency industry.
  • 00:05:00 Paul goes on to discuss the future of emerging technology, including blockchain, digital assets, and non-fungible tokens. He believes that these technologies have the potential to revolutionize the way we do business and interact with each other.
  • 00:10:00 We then discuss the future of emerging technology, focusing on the Metaverse and smart contracts. He advises executives on how to best capitalise on these technologies, and talks about the importance of showing potential customers what is available. He also discusses the importance of sensors on the body and the potential for augmented and virtual reality.
  • 00:15:00 The conversation moves onto digital identity, robotics, blockchains, and metaverse. Paul explains that, while the metaverse is an opportunity, it also poses a problem because humans need to trust each other to work together harmoniously. He also notes that, while Apple is often credited with leading the way in immersive technology, other companies, like Facebook, are also innovating.
  • 00:20:00 Paul's new book is called "Disruptive Technologies: The Future of Work" and is a detailed look at five key technologies that will continue to disrupt the world. It is for senior executives who are in charge of budgets or decision making. The book contains a decision matrix that helps readers slide Innovation through companies.
  • 00:25:00 We finished on the future of emerging technology, including the importance of AI and crypto. With a few predictions on what's to come in the next 5 years.

More about Paul Armstrong

Website: Paul

Book: Disruptive Technologies: A Framework to Understand, Evaluate and Respond to Digital Disruption - Preorder on Amazon, published on January 3rd 2023.

TBD Conference:

Professional Advisory:

Amazon  Newsletter: What Did Amazon Do This Week

Turn Text Into Videos Using AI Voices With Fliki

Create videos from scripts or blog posts using realistic voices in 2 minutes!

Transform Blog Articles Into Videos: Start by adding the blog article URL and Fliki powered by AI will summarize your content, find perfect visuals and create a video with a human-like voiceover in your desired voice with branded subtitles.

People spend 88% more time on websites with videos

Lifelike Text to Speech Voices: Stop using robotic voices in your videos, sound human with the best neural voices. Chose from 850 voices in 75 different languages to make sure there is a voice that suits everyone.

Watch AI turn text into video
Fliki offers a free plan and three pricing options from $4/month. 

Disclaimer: in the event you buy a paid option from Fliki, at no cost to you, I will be paid a commission for introducing you.

Further Reading

Snapple use ChatGPT to create user engagement and brand awareness
Consumer brands are exploiting emerging technologies to find new ways to engage with customers. Following its moves in the Metaverse and NFTs, the iced tea drinks brand, Snapple, has wrapped its brand around ChatGPT to create the fAIct Generator, for user driven engagement and brand awareness.
Brand Strategies For The Metaverse
Major consumer brands are investing in the emerging technologies for tomorrow’s digital world. From NFTs to blockchain, from web3 to the Metaverse. This database of over 250 consumer brands is, IMHO, the largest single collection of brand strategies for the metaverse.
The adidas brand strategy for web3, the metaverse and NFTs
Adidas has gone all in on web3. From NFT collections to buying virtual land plots in The Sandbox, from full-body AI-personality generated avatars to partnering with the world’s first “internet team.” What exactly is the adidas web3 brand strategy?
Are Pearson’s Plans For NFT eBooks The Future of Web3?
🔒 Web2 has given us monopoly platforms built on the industrial advertising complex. Web3 promises to change that and create a democratic, decentralised internet. But will it? To find out, I test the motives of Pearsons, the world’s largest publisher to see if it is true.

What's happening and what's coming next.

Wiser! is a weekly newsletter that makes sense of what's happening and what's coming next in the tech economy. From disruptive technologies, like blockchain, crypto and artificial intelligence, to emerging trends, like Web3 and the Metaverse. Plus there's a big focus on BigTech and the impact of social media.

The purpose of Wiser! is simple, to help you stay interesting, informed and one step ahead of your competition. Using easy and engaging language, I make sense of it all so that you don't have too.

Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to Wiser!.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.