What Are Consumer Brands Doing In Web3, Blockchain and the Metaverse?
Learn more
Jan 20, 2022 6 min read

Google and Facebook Accused of Collusion & Price-Fixing in the Digital Ad Space they Dominate

Wiser! Essay: Unsealed documents in the anti-trust lawsuit against Google has revealed a 2018 agreement with Facebook to collude to fix prices and unfair advantage to Facebook.

Premium Content

This article is written exclusively for Premium Subscribers.

Subscribe to Premium


google facebook money machines wiser newsletter

The CEOs of Google and Facebook allegedly oversaw an illegal ad auction deal to give Facebook an unfair advantage

BackStory:  Digital Advertising is a $350 billion global market. And it is dominated by two players: Alphabet/Google and MetaFacebook. Between them, they control over half the global spend on digital ads (Google 36% and MetaFB 27%). And it's growing. According to media buying firm GroupM, their domination will grow to three-quarters of the digital advertising spend by 2026.

Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to 🤔 Wiser! - tech innovation & strategy.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.