🔒 Web2 has given us monopoly platforms built on the industrial advertising complex. Web3 promises to change that and create a democratic, decentralised internet. But will it? To find out, I test the motives of Pearsons, the world's largest publisher to see if it is true.
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Show Me The Money (Part 1)
The Web3 narrative goes like this: The monopolistic tech giants that feed off the industrial advertising complex are replaced by a democratised and decentralised internet that rewards the many, not the few, for their data and their creativity.
Which is great, until the Jerry Maguire moment: “show me the money!”