Apr 13, 2022 4 min read

Will Peloton’s New Product Grab Our Attention?

Will Peloton’s New Product Grab Our Attention?

Wiser! Essay: The pandemic was good for Peloton's business. And then it wasn't. They over estimated demand, got their supply chain wrong and have been on a slippery slide back to where they started 2 years ago. What do they have to do to get your Attention?


Premium Content

This article is written exclusively for Premium Subscribers.

Subscribe to Premium


w/AttentionEconomy


Will Peloton’s New Product Grab Our Attention?

Back Story:  Peloton had a great ride (excuse the pun) during lockdown. The stock went from $23 to a high of $163 in 2020. Then the world started its return to normal, gyms re-opened and people started going out.

Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to Wiser! Newsletter.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.