Jul 22, 2022 3 min read

Power Play: Tesla, Elon Musk and the Bet of the Century

Power Play book cover

A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.




Power Play by Tim Higgins

This is the telling of the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.

Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids.

But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century.

But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.

Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?

Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success.

Really enjoyed this book. Great insight into the history of Tesla and into the mind of Elon Musk. Amazon Review by Steve, May 2022.

w/Promotions

If you love independant content from Newsletters then you will love these two products.

The Sample.

The Sample is an AI-powered newsletter recommendation machine. You tell it what content you like to read and The Sample will find it for you.

Sign up for free for the newsletter of newsletters here: The Sample

Refind: Get Smarter Every Day.

Refind picks 7 links from around the web for you, tailored to your interests. Loved by 50k+ curious minds. Subscribe for free today.

Sign up for free for your personalised and curated content here: Refind

Join The Mailing List

Add your email address and never miss an update. It's free and you'll get a weekly update that keeps you informed with what's happening and what's next in the tech economy.

Great! Check your inbox and click the link.
Sorry, something went wrong. Please try again.


Join the conversation

Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to Trends, Strategies and Insights For The Tech Economy.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.