Collection of Articles about the Amazon organisation.

The Newsletter For Smart People. • 14 min read

🇨🇳 Wiser! #92: Social Media | TikTok | Crypto Regs | Brand Strategy For The Metaverse | Peloton's Crisis

Wiser! #92: TikTok's anti-China narrative. Biden's crypto consultations. Peloton's brand crisis. AWS v Microsoft cloud. Brand strategy in the Metaverse.…

Rick Huckstep • 23 Sep 2022

The Newsletter For Smart People. • 12 min read •

😸 Wiser! #88: TikTok Search | Twitter Woes | Insta Copycat | Roasted Zuck | Along

Wiser! #88: TikTok has eaten Facebook's lunch, now it wants a piece of Google's. A Twitter whistleblower causes havoc and gives Musk something to hang onto. Instagram wants to kill off BeReal. The Zuck had another tough week on social media. Is Along the next big thing?…

Rick Huckstep • 26 Aug 2022

The Newsletter For Smart People. • 13 min read •

👐 Wiser! #86: Amazon Palm Reading | NFT eBooks | Elon's Cashing In

Wiser! #86: Amazon One lets customers wave their hand over a scanner and instantly pay for their groceries. But it's a cause for concern over privacy. Plus the world's largest publisher talks NFTs and Elon sells even more Tesla stock. It's all happening!…

Rick Huckstep • 12 Aug 2022

The Newsletter For Smart People. • 12 min read •

🤢 Wiser! #84: Elon's Not Getting Out For Free | Amazon's Healthcare Ambitions | Covid

Wiser! #84: Elon has got himself into a right old mess, entirely of his own making. The question: how does he get out of it. Plus, Amazon make a big move into Healthcare. And it's BigTech's BigNumbers season.…

Rick Huckstep • 29 Jul 2022

The Podcast That Explains Everything • 5 min read •

🎙BTLT Ep #5: Amazon, Facebook memo leaks, and Apple AR-VR headsets

Rick Huckstep and Shaun Weston discuss Amazon, Andy Jassy, Jeff Bezos, corporate overreach, Prime Day and drone deliveries. Plus, the leaked Facebook memo, the Apple AR-VR headset, and playing padel in Spain.…

Rick Huckstep • 03 Jul 2022

BigTech • 11 min read •

🧮 Newsletter #75: BigTech's BigNumbers | Elon's BigDebt | Twitter Rumbles On | Other Stuff

Wiser! #75: Elon Musk is borrowing big time against his Tesla stock to buy Twitter. He's skating on thin ice with that one and many doubt he'll still go through with it. Also, it's earnings week as the big tech stocks report for the quarter.…

Rick Huckstep • 30 Apr 2022

BigTech • 12 min read

BigTech's BigNumbers: Q1 2022 Earnings Roundup

Tech Stocks had enjoyed a 2 year ride since the Covid induced crash of March 2020. With a few notable exceptions, that's over for alot of the tech stocks. It's tough times ahead as I take a look at the round of quarterly earnings for BigTech's BigNumbers.…

Rick Huckstep • 29 Apr 2022

BigTech • 14 min read •

💪Newsletter #69: Ukraine: What BigTech Had to Say About It! | Facebook, Apple and The Lost $10 Billion

Wiser! #69: The Russian invasion of Ukraine has dominated the world's attention. The horrors of war on a European doorstep are too close to home. The question is: what has BigTech done about it? Can Social Media sit on the platform fence any longer?…

Rick Huckstep • 04 Mar 2022

The Newsletter For Smart People. • 9 min read •

🕵️‍♀️ Wiser! #61: Privacy v Surveillance Capitalism | Disaster for Facebook | BigTech Post BigNumbers

Wiser! #61: Apple are going one way and Facebook are going the other. It's a proxy for the Privacy v Surveillance Capitalism battle. Plus BigNumbers from BigTech and a host of snippets.…

Rick Huckstep • 05 Feb 2022

The Newsletter For Smart People. • 12 min read •

🎉 Happy Birthday Wiser!: BigTech's Political Lobbying | El Savador | Replika | Microsoft

Wiser! #58 - The Birthday Issue!: BigTech spent record amounts in 2021 on political lobbying and acquisitions. Meanwhile, El Salvador continues to buy the dip. Replika is an AI cure for loneliness and Microsoft's acquisition of Activision is all about the Metaverse.…

Rick Huckstep • 28 Jan 2022

Essays • 7 min read •

BigTech's Spending Spree on Lobbying and Buying Up The Competition

Wiser! Essay: BigTech spent record amounts on lobbying and buying up its competition in 2021. Meanwhile, the FTC charged with regulating the Tech Economy has a limited budget and a mountain to climb.…

Rick Huckstep • 27 Jan 2022

The Newsletter For Smart People. • 13 min read •

🙉 Wiser! #54: NFT Madness | RIP Blackberry | Instagram | 2022 Tech Predictions

Wiser! #54: Instagram needs to change as TikTok sets the pace. Plus the madness of NFTs, the end of the Blackberry and the origins of the iPhone. Plus more...…

Rick Huckstep • 07 Jan 2022