Collection of Insights about Meta Platforms, inc Facebook and Instagram

The Newsletter For Smart People. • 13 min read •

👮🏻‍♂️ Wiser! #90: Meta Fined | Apple's Unfair Advantage | Musk in Space | TikTok's Digital Cocaine

Wiser! #90: Meta has been given their largest ever fine for failing to protect teen users. Apple are applying an unfair advantage to build an ads business. Elon's Starlink faces many hurdles to be the no 1 satellite service. Three reason's why TikTok is as addictive as slot machines.…

Rick Huckstep • 09 Sep 2022

The Newsletter For Smart People. • 12 min read •

💍 Wiser! #89: Big Brands In The Metaverse | Elon & Twitter | When The Zuck Talked To Joe

Wiser! #89: Big brands are dipping their toes in the Web3 ocean, learning about NFTs, crypto, blockchain and DeFi. They're learning alot and get themselves ahead of the game. Plus the latest twist in the Elon Twitter soap opera & the Zuck talks to Joe…

Rick Huckstep • 02 Sep 2022

• 8 min read

When Mark Zuckerberg Talked To Joe Rogan.

🔒 For almost 3 hours, the boss of Facebook and Meta spoke to Joe Rogan, Spotify's controversial headline star. It was inevitable that there would be some nuggets from the Zuck. It was the impact on society that caught my attention!…

Rick Huckstep • 01 Sep 2022

The Newsletter For Smart People. • 12 min read •

😸 Wiser! #88: TikTok Search | Twitter Woes | Insta Copycat | Roasted Zuck | Along

Wiser! #88: TikTok has eaten Facebook's lunch, now it wants a piece of Google's. A Twitter whistleblower causes havoc and gives Musk something to hang onto. Instagram wants to kill off BeReal. The Zuck had another tough week on social media. Is Along the next big thing?…

Rick Huckstep • 26 Aug 2022

Meta/Facebook • 5 min read

MetaFB's New AI Chatbot Makes Fun Of Daddy Zuck

When Mark Zuckerberg announced BlenderBot3, he called it an AI companion for the Metaverse. Hmmm! Unfortunately, we've been here before when AI bots have been let loose on Social Media. IT never ends well!…

Rick Huckstep • 18 Aug 2022

• 6 min read

Is This The Beginning of The End for Facebook?

🔒 Facebook may have 2 billion users every day, but they don't pay a penny to use the world's largest network. The money comes from digital advertising. And when that faces headwinds, the Facebook business model looks vulnerable and fragile.…

Rick Huckstep • 04 Aug 2022

The Newsletter For Smart People. • 11 min read •

🕺🏻Wiser! #83: Gen Z, Brands and Metaverse | NFTs and eSports | Facebook To Work Like TikTok

Wiser! #83: Under 25s are playing, buying, living in the Metaverse...already. And brands that market to Gen Z and Gen Alpha are on to it! Plus, eSports is growing and a natural home for NFTs. Facebook reveal plans to be like TikTok. And Big Tech Little Tech podcast is out!…

Rick Huckstep • 24 Jun 2022

Meta/Facebook • 11 min read •

Facebook v TikTok: The Battle for Attention and Addiction

Facebook defined how content would be served up to users. Then along came TikTok and rewrote the rules. Making it the most addictive social network on the planet, stealing Facebook's lunch along the way. Now, The Verge has got its hands on a memo that shows exactly how worried they are.…

Rick Huckstep • 21 Jun 2022

The Podcast That Explains Everything • 4 min read •

🎙 Episode #3: TikTok Addiction | Sheryl Sandberg | and Robots

Rick Huckstep and Shaun Weston discuss the addictive nature of TikTok, China’s influence, and the behavioural science around attention. Plus, Sheryl Sandberg’s Facebook legacy, home help robots, and how hard it is to read for pleasure after reading all day for work purposes.…

Rick Huckstep • 07 Jun 2022

The Newsletter For Smart People. • 10 min read •

👋 Newsletter #80: Sandberg Stands Down | Mastercard Facial Recognition | Twitter Fined | Elon's Not Working From Home

Newsletter #80: When Sheryl Sandberg joined Facebook, the social media giant was a $150 million a year business. Now it's a $118 billion business. This week Sandberg called time. Plus: Mastercard's facial recognition payments, Twitter is fined and Elon wants everyone in the office.…

Rick Huckstep • 03 Jun 2022

Meta/Facebook • 10 min read

Sandberg Leaves Facebook: All You Need To Know

After 14 years, Sheryl Sandberg is leaving Facebook. Are the rumours true of a breakdown between Zuckerberg and Sandberg? Or is it the pivot to the Metaverse with no role for Sandberg? Or, simply, it's just that time? Here's a collection of the best stories that the Internet is telling.…

Rick Huckstep • 03 Jun 2022

BigTech • 11 min read •

🧮 Newsletter #75: BigTech's BigNumbers | Elon's BigDebt | Twitter Rumbles On | Other Stuff

Wiser! #75: Elon Musk is borrowing big time against his Tesla stock to buy Twitter. He's skating on thin ice with that one and many doubt he'll still go through with it. Also, it's earnings week as the big tech stocks report for the quarter.…

Rick Huckstep • 30 Apr 2022