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Insights • 8 min read

Twitter is Musk's Playground. Now He Wants To Buy It

Elon Musk is a "free speech zealot." He's talked about building a platform but now it seems he wants to buy one instead. Twitter is his target. It's been an extraordinary couple of weeks in the Musk/Twitter okey-cokey. Many questions remain unanswered.…

Rick Huckstep • 14 Apr 2022

Is Elon Musk About To Give Twitter the Kick-Start It Needs?

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• 8 min read

Is Elon Musk About To Give Twitter the Kick-Start It Needs?

Wiser! Insights: Elon Musk dominates the headlines again with Twitter. He's only gone and become the largest individual shareholder. And a member of the board too! But it's not without controversy (is it ever?)!…

Rick Huckstep • 08 Apr 2022

Apple's Privacy Changes to Cost Facebook $10 billion in 2022

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Apple • 13 min read

Apple's Privacy Changes to Cost Facebook $10 billion in 2022

Wiser! #68 (Premium): When your business is dependent on the actions of someone else, it's your Achille's Heel. It's a $500 billion weakness that Mark Zuckerberg saw coming when Apple announced a simple change for iPhone users. And sparked one of the biggest pivots in corporate history.…

Rick Huckstep • 03 Mar 2022

Apple's Route to Becoming a $1 Trillion Corporation

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Insights • 12 min read

Apple's Route to Becoming a $1 Trillion Corporation

Wiser! #66 (Premium): What's next for Apple? They were the first corporation in history to hit a $3 trillion market cap. Can they be the first to earn $1 trillion in sales? What's coming next will define Tim Cook's legacy. Find out more in this Wiser! Insights.…

Rick Huckstep • 24 Feb 2022

The Intoxicating Power of Status is Fuelling Growth in NFTs

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Insights • 10 min read

The Intoxicating Power of Status is Fuelling Growth in NFTs

Wiser! #64 (Premium): NFT prices are being fuelled by Status and Scarcity. It's more than just speculating for a huge pay day, NFTs are about bragging rights. And access to a closed community. Sprinkle a limited supply and, voila, you have a $40 billion market!…

Rick Huckstep • 16 Feb 2022

Are NFTs a Passing Fad? Or the Future of Asset Ownership?

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Insights • 9 min read

Are NFTs a Passing Fad? Or the Future of Asset Ownership?

Wiser! #62 (Premium): A year ago, nobody outside of the blockchain community had heard of NFTs. A year later, NFTs are a $40 billion industry and the Word of the Year. But is this a passing fad, or an enduring technology that has re-written the rules on digital asset ownership?…

Rick Huckstep • 10 Feb 2022

Facebook v Apple; The Battle of Privacy Versus Surveillance

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Insights • 11 min read

Facebook v Apple; The Battle of Privacy Versus Surveillance

Wiser! #60 (Premium): A disaster for Mark Zuckerberg as $241 billion is wiped off the value of Facebook. The largest one-day wipe-out in corporate history. But who's to blame? Apple and their privacy changes, or TikTok's addictive attention machine.…

Rick Huckstep • 04 Feb 2022

What is Spotify; a Platform or a Media Company?

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Insights • 8 min read

What is Spotify; a Platform or a Media Company?

Wiser! #59 (Premium): Joe Rogan has kicked up a shitstorm for Spotify, which begs the question about responsibility for content moderation. Meanwhile, competition for attention from Apple Music and TikTok threatens Spotify's market leadership.…

Rick Huckstep • 01 Feb 2022

Apple Dominate Wearables. Is AR/VR Their Next Market Opportunity?

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Insights • 11 min read

Apple Dominate Wearables. Is AR/VR Their Next Market Opportunity?

Wiser! #56 (Premium): Apple dominates the Wearables market with the Number 1 Watch and Airpods. But if Apple are to ring the $4 trillion bell, they are going to need new products. Next to come is a Mixed Reality Headset and then a pair of AR glasses.…

Rick Huckstep • 18 Jan 2022

2021: Tech Trends, Predictions, and Some Answers

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Insights • 19 min read

2021: Tech Trends, Predictions, and Some Answers

Wiser! #53 (Premium): As we end one year and start another, it's a great time to reflect, consider and make a few stabs in the dark about what's to come.…

Rick Huckstep • 04 Jan 2022

DeFi, DApps and DAOs; Where the Magic Happens in Web3

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Insights • 10 min read

DeFi, DApps and DAOs; Where the Magic Happens in Web3

Wiser! #52 (Premium): Part 2 of the Web3 Series looks at the role of nascent decentralised technologies defining the next iteration of the Internet economy.…

Rick Huckstep • 21 Dec 2021

Web3 Versus the Metaverse; Different Journeys to the Same Destination

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Insights • 11 min read

Web3 Versus the Metaverse; Different Journeys to the Same Destination

Wiser! #49 (Premium): Web3 is everything crypto and the economy that is forming around it; DeFi, DAOs, Dapps, Decentralised, NFTS. It's on the same course as the Metaverse, just taking a different route. In this 2 Part series, I make sense of what's happening and what's next for the Internet.…

Rick Huckstep • 07 Dec 2021

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