Collection of Insights and Essays about the Metaverse

Web3: The Next Generation of the Internet • 10 min read •

What Are Adidas Doing In web3, the Metaverse and NFTs?

Adidas has gone all in on web3. From NFT collections to buying virtual land plots in The Sandbox, from full-body AI-personality generated avatars to partnering with the world's first "internet team." What exactly is the adidas web3 brand strategy?…

Rick Huckstep • 03 Oct 2022

Essays and Insights • 3 min read •

From Adidas to Zara: Brand Strategies For The Metaverse

Over 200 of the biggest brands have dipped their toes into the emerging tech world of web3, NFTs, blockchain, and the Metaverse over the past 2 years. And I've catalogued them all! Check out the collection of brand strategy projects exclusively for premium subscribers.…

Rick Huckstep • 28 Sep 2022

The Newsletter For Smart People. • 14 min read

🇨🇳 Wiser! #92: Social Media | TikTok | Crypto Regs | Brand Strategy For The Metaverse | Peloton's Crisis

Wiser! #92: TikTok's anti-China narrative. Biden's crypto consultations. Peloton's brand crisis. AWS v Microsoft cloud. Brand strategy in the Metaverse.…

Rick Huckstep • 23 Sep 2022

Metaverse • 12 min read

Unlocking the Metaverse: Where Our Virtual and Physical Lives Come Together.

🔒 Unlocking the Metaverse: What’s happening and what's next in this disruptive technology. This collection of writings, videos and podcasts will tell you all you need to know about the Metaverse.…

Rick Huckstep • 07 Sep 2022

The Newsletter For Smart People. • 12 min read •

😸 Wiser! #88: TikTok Search | Twitter Woes | Insta Copycat | Roasted Zuck | Along

Wiser! #88: TikTok has eaten Facebook's lunch, now it wants a piece of Google's. A Twitter whistleblower causes havoc and gives Musk something to hang onto. Instagram wants to kill off BeReal. The Zuck had another tough week on social media. Is Along the next big thing?…

Rick Huckstep • 26 Aug 2022

NFTs • 5 min read •

"NFTs Are A Blank Canvas To Create Art": The Eternal Collection by Sir Anthony Hopkins

Legendary actor Sir Anthony Hopkins has 1m followers on Twitter. He's just told them that he's about to launch a collection of unique art as NFTs. The Eternal Collection triggers the human emotions driven by Status and Scarcity.…

Rick Huckstep • 19 Aug 2022

Meta/Facebook • 5 min read

MetaFB's New AI Chatbot Makes Fun Of Daddy Zuck

When Mark Zuckerberg announced BlenderBot3, he called it an AI companion for the Metaverse. Hmmm! Unfortunately, we've been here before when AI bots have been let loose on Social Media. IT never ends well!…

Rick Huckstep • 18 Aug 2022

The Newsletter For Smart People. • 11 min read •

⚰️Wiser! #85: The End For Facebook? | Saylor Quits For Bitcoin | Brands in the Metaverse

Wiser! #85: The bigger they are, the harder they fall. And there's no-one bigger than Facebook in Social Media. Is this the beginning of the end for the world's largest network? I think so.…

Rick Huckstep • 05 Aug 2022

The Podcast That Explains Everything • 5 min read •

🎙BTLT Ep #5: Amazon, Facebook memo leaks, and Apple AR-VR headsets

Rick Huckstep and Shaun Weston discuss Amazon, Andy Jassy, Jeff Bezos, corporate overreach, Prime Day and drone deliveries. Plus, the leaked Facebook memo, the Apple AR-VR headset, and playing padel in Spain.…

Rick Huckstep • 03 Jul 2022

The Newsletter For Smart People. • 11 min read •

🕺🏻Wiser! #83: Gen Z, Brands and Metaverse | NFTs and eSports | Facebook To Work Like TikTok

Wiser! #83: Under 25s are playing, buying, living in the Metaverse...already. And brands that market to Gen Z and Gen Alpha are on to it! Plus, eSports is growing and a natural home for NFTs. Facebook reveal plans to be like TikTok. And Big Tech Little Tech podcast is out!…

Rick Huckstep • 24 Jun 2022

The Podcast That Explains Everything • 3 min read •

🎙Episode #4: Metaverse, VR headsets, Passkeys, and Apple Pay Later

Rick Huckstep and Shaun Weston welcome Charles Radclyffe to the show to discuss everything metaverse, including use cases, ethics, VR headset adoption, and the case for reducing your carbon footprint. Plus, we talk heatwaves, passkeys, Apple Pay Later, and Heartstopper.…

Rick Huckstep • 20 Jun 2022

The Newsletter For Smart People. • 10 min read •

🍺 Wiser! #81: Budweiser in the Metaverse | Clubhouse Over? | Elon's Bot Problem | Crypto Bull or Bear?

Newsletter #81: Budweiser is the latest big brand to venture into the Web3 metaverse. With Zed Run. Plus; eighteen months ago, a tech upstart called Clubhouse hit the headlines as the next big thing. That didn't last long! Elon's at it again. And Crypto confidence or carnage?…

Rick Huckstep • 10 Jun 2022