Collection of Insights from Web3.0

Essays and Insights • 3 min read •

From Adidas to Zara: Brand Strategies For The Metaverse

Over 200 of the biggest brands have dipped their toes into the emerging tech world of web3, NFTs, blockchain, and the Metaverse over the past 2 years. And I've catalogued them all! Check out the collection of brand strategy projects exclusively for premium subscribers.…

Rick Huckstep • 28 Sep 2022

The Podcast That Explains Everything • 4 min read •

🎙 Podcast #8: NFTs | Artemis | Twitter Abuse| Dessert Dilemmas

Co-host Shaun Weston and I discuss NFTs, or non-fungible tokens. What are they? Are they a fad or the future? Also, Nasa's Artemis programme, Black Gold, Premier League Twitter abuse, and apple pie.…

Rick Huckstep • 06 Sep 2022

The Newsletter For Smart People. • 12 min read •

💍 Wiser! #89: Big Brands In The Metaverse | Elon & Twitter | When The Zuck Talked To Joe

Wiser! #89: Big brands are dipping their toes in the Web3 ocean, learning about NFTs, crypto, blockchain and DeFi. They're learning alot and get themselves ahead of the game. Plus the latest twist in the Elon Twitter soap opera & the Zuck talks to Joe…

Rick Huckstep • 02 Sep 2022

The Newsletter For Smart People. • 12 min read •

😸 Wiser! #88: TikTok Search | Twitter Woes | Insta Copycat | Roasted Zuck | Along

Wiser! #88: TikTok has eaten Facebook's lunch, now it wants a piece of Google's. A Twitter whistleblower causes havoc and gives Musk something to hang onto. Instagram wants to kill off BeReal. The Zuck had another tough week on social media. Is Along the next big thing?…

Rick Huckstep • 26 Aug 2022

Web3.0 • 6 min read

Technology Is Neutral: Why The Tornado Cash Ban Is Wrong

🔒 Tornado Cash is automated computer software designed to anonymise the sender and receiver of a financial transaction. The perfect tool for laundering money. But was it written for this purpose?…

Rick Huckstep • 26 Aug 2022

NFTs • 5 min read •

"NFTs Are A Blank Canvas To Create Art": The Eternal Collection by Sir Anthony Hopkins

Legendary actor Sir Anthony Hopkins has 1m followers on Twitter. He's just told them that he's about to launch a collection of unique art as NFTs. The Eternal Collection triggers the human emotions driven by Status and Scarcity.…

Rick Huckstep • 19 Aug 2022

Web3.0 • 6 min read •

Tornado Cash Is Punished For Doing What It's Programmed To Do

Tornado Cash is a Decentralised Autonomous Organisation, aka a computer program. It's software that "mixes", taking crypto transactions and anonymising the sender and receiver. There's nothing wrong with that, unless you're laundering money! Which caused concern at the US Treasury.…

Rick Huckstep • 18 Aug 2022

Web3.0 • 8 min read

Pearson's Plans For NFT eBooks Are The Future Of Web3

🔒 Web2 has given us monopoly platforms built on the industrial advertising complex. Web3 promises to change that and create a democratic, decentralised internet. But will it? To find out, I test the motives of Pearsons, the world's largest publisher to see if it is true.…

Rick Huckstep • 11 Aug 2022

The Newsletter For Smart People. • 11 min read •

⚰️Wiser! #85: The End For Facebook? | Saylor Quits For Bitcoin | Brands in the Metaverse

Wiser! #85: The bigger they are, the harder they fall. And there's no-one bigger than Facebook in Social Media. Is this the beginning of the end for the world's largest network? I think so.…

Rick Huckstep • 05 Aug 2022

Web3.0 • 10 min read

Unlocking Web3: The Decentralised, Democratised Internet Explained.

Your one-stop-shop for insight and information about Web3, the collective term for the next generation of the Internet. It's a future that is decentralised, where monopoly platforms are replaced by democratised networks.…

Rick Huckstep • 17 Jun 2022

Metaverse • 6 min read •

Owning Real Estate and Living In The Metaverse

Since Facebook changed its name to Meta in October 2021, prices of virtual real estate have jumped by as much as 500%. Consumers are paying millions of dollars to acquire plots of pixelated property in this virtual world, even though it doesn't completely exist yet.…

Rick Huckstep • 28 Apr 2022

Metaverse • 11 min read •

👩‍🔬 Newsletter #67: Facebook in the Metaverse | Spotify's CarThing | Apple's $1 Trillion Ambition

Wiser! #67: It's been 6 months and cost $500 million, but The Zuck is determined to turn Facebook into Meta(verse). Meanwhile, Spotify released the Car Thing and different nations have different attitudes when it comes to crypto and Bitcoin.…

Rick Huckstep • 26 Feb 2022