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👤 Newsletter #74: What Has Social Media Done to Society? | Elon Musk & Twitter | Revlon Rule

👤 Newsletter #74: What Has Social Media Done to Society? | Elon Musk & Twitter | Revlon Rule
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Table of Contents

Wiser! Newsletter #74: Is Social Media to blame for the erosion of trust in government, institutions, the news media and, frankly, each other? In 2009, Facebook gave users the ability to Like and then Share posts. Was this the beginning of the end?

w/Issue #74 - 22nd April 2022

Welcome, Wiser! friends. You're now amongst 9,292 like-minded subscribers who want to better understand Tomorrow's Digital World.

This week there's a focus on social media and its impact on society over the last decade. Plus the latest on the Elon Musk Twitter soap opera. The Revlon Rule and what it means for Twitter's management team. And a whole lot more.


Facebook Belshazzar's Feast
Illustration by Nicolás Ortega. Source: Belshazzar’s Feast, John Martin, 1820. (The Atlantic)

What Is The Impact of a Decade of Social Media?

Back Story:  When I saw Jeff Bezos' tweet that said: "This piece by Jonathan Haidt is thoughtful, beautifully written, and important. Very worth the long read", I had 2 thoughts. First, to read the article (which I did). And Second, what have I got to do to get Jeff to recommend one of my essays!?🤣

The article in The Atlantic is a long read and charts the evolution of social media over the past decade. It also plots society changes and attitudes over the same period and draws the correlation. I recommend you get yourself a cup of tea (or coffee) and a plate of digestives before starting it.

The article is best read in its entirety, and I'm not even going to attempt to summarise it. However, one of the points that resonated with me was about the role of social media and the erosion of trust in society.

"Trust among Chinese citizens in their government is a record 91%, the highest seen in a decade. The result is even more striking compared to the U.S., where trust in government is at 39%."

This is from the 2022 Edelman Trust Barometer and figures in the Jonathan Haidt article. The Edelmann Trust Barometer has been studying trust in governments for 20 years. In the latest league table, they put autocracies like China and the United Arab Emirates at the top, whereas the democracies of the USA, UK, Spain and South Korea score near the bottom.

There is a ton of complexity here to unpick in this simplistic stat. And I'm not advocating that the erosion of trust is entirely down to social media. Politicians like Boris Johnson and Donald Trump have made a big contribution to the decline in trust.

However, given my continued interest in the role of social media and society, my belief is that over the past decade, the social media networks have been corrosive to the things we should have trust in, like government, the news media and each other.

For example, would it would have been possible for a UK PM like Johnson to have gotten away with repeatedly misleading the public, from Brexit to Partygate, if we had not had the impact of social media on attitudes towards trust?

If the social and political environment we live in today had not been shaped by algorithms purposefully designed to reward outrage and anger, would Johnson's behaviour have been tolerated, as it has been to date?

IMHO:  The answer is no, not in a million years.

This is one of the points made by Jonathan Haidt in his article about the history and impact of social media on trust in society. A point he backs up with research.

A working paper led by the social scientists Philipp Lorenz-Spreen and Lisa Oswald on this subject concluded that “the large majority of reported associations between digital media use and trust appear to be detrimental for democracy.”

The scientists found that, on balance, social media amplifies political polarization; foments populism, especially right-wing populism; and is associated with the spread of misinformation.

To read the full article by Jonathan Haidt, go here...

Why the Past 10 Years of American Life Have Been Uniquely Stupid
It’s not just a phase.

Meanwhile,   Jeff, if you're reading, here's one I wrote earlier...(a nudge would be handy🙏).

Source: Wiser! Essay
Teenage Anxiety Linked to Social Media (Again)
Wiser! Essay: A UK study of 84,000 teenagers has identified a link between heavy social media usage and teenage anxiety. They also found it affects girls between ages 11 and 13. Whereas for boys, the sensitive period is 14 and 15.


Elon's Twitter Soap Opera - Scene 420

Meanwhile:  Elon Musk continues his pursuit of Twitter ownership, with idealistic promises of a digital land for free speech, devoid of spambots, and populated only by real people.

Somehow, I think Musk (and the 1990 Internet generation) are missing the point. Free speech requires moderation, which means rules. Otherwise, it is more of a free-for-all than free speech.

IMHO, Twitter was right to deplatform Trump, thereby removing a major source of misinformation on Twitter that was fuelling opinions amongst his supporters. (On Nov 7th 2020, Trump tweeted; "I WON THIS ELECTION, BY ALOT". It was Liked 1.2 million times and ReTweeted 190,000 times. P.s. Trump did not win the election.)

The question of whether Musk would replatform Trump is a question he has yet to answer.

However, the key issue for now is, Can Elon Musk really afford to buy Twitter outright? He may be worth $270 billion and considered the world's richest man (after Putin?), but it's a wealth based on his shareholdings in his companies that are worth:

  • Tesla $1 trillion+
  • SpaceX $100 billion
  • The Boring Company $5.6 billion
  • Solar City $2.6 billion
  • Neuralink $1 billion

Musk says he has raised the financing although the markets doubt it. The share price has not yet crossed $50 even though Musk is offering to buy at $54.

In a new securities filing this week, Musk said that he has created 3 holding companies to acquire Twitter (called X Holdings).  He also said yesterday that he had raised the $43 billion needed to buy Twitter outright.

The thing is:  Musk has yet to say exactly where the funding will come from.

The speculation is that Musk’s lead adviser, Morgan Stanley and a handful of banks, have committed around $25 billion through various kinds of loans. Much of that will be secured against Tesla stock as collateral, although this is still less than transparent and not necessarily in the interests of Tesla shareholders.

This still leaves Musk having to find another $15+ billion in cash on his own. As yet, he's not explained how he'll fund it, just that he can.

Meanwhile, the Twitter board has instigated a "poison pill" mechanism as a defence against a hostile takeover.


  • Starlink ran a test with Delta Airlines to provide in-flight Wi-Fi
  • Tesla grew its earnings by 81% year over year in Q1, generating nearly $19 billion in revenue in the quarter
  • Elon Musk's tunneling startup, The Boring Company, raised $675 million at a  $5.6 billion valuation
Elon Musk Is The Greatest Entrepreneur Of All Time 🐐
Listen now (4 min) | If you are not a subscriber of The Pomp Letter, join 215,000 other investors who read my personal opinion on finance, technology, and bitcoin each morning. To investors, Electric vehicle company Tesla has been the source of insane controversy for years. The critics believed the…


What is The Revlon Rule?

Back Story:  The Wall Street Journal reports this week that a Private Equity firm called Apollo was in a bid for Twitter. There's also speculation that PE firm Thoma Bravo is in a separate bid.

If it's true it means that Twitter is technically “in play”. Let me explain.

There's this thing called the "Revlon Rule". It says that if the company is "in play", then the Twitter board have a legal duty to "maximise shareholder value" and accept the highest offer, regardless of who it is from, even if it is from Elon Musk.

This would be a change from last weekend when Twitter’s Board initiated what is called a "poison pill", a mechanism to specifically stop a takeover by Musk.

It's a term that comes from a 1980's Supreme Court ruling involving Revlon. The Revlon court case came about after Revlon was subject to a hostile takeover from a firm called Pantry Pride.

At the time, Revlon rejected the unwelcome offer as “grossly inadequate”. Like Twitter, Revlon put a "poison pill" in place to block PP.

What came next is relevant to the Twitter story....because the Revlon board started their own negotiations with firm called Forstmann; a "white knight" to defend against the hostile attack from Pantry Pride.

When Revlon and Forstmann agreed on a price, they put effectivelyput  Revlon "in play", as per a later ruling by the Supreme Court after Pantry Pride sued Revlon for the decision to sell to Forstmann.

The lawsuit went to the Supreme Court which ruled that the moment Revlon's management started talking to buyers, their fiduciary responsibility changed from "executing the company strategy" to "selling to the highest bidder".

In other words, Revlon had put themselves “in play”. If Twitter are now talking to other potential buyers, then they are technically "in play" and have a duty to sell to the highest bidder, whether they like them or not.


Some News

  • Lego has partnered with Epic Games, the company behind Fortnite, to create a safe place for children to explore the Metaverse. Another example of a consumer brand developing its digital footprint in the brave new world of virtual reality.
  • Marriage moves to the Metaverse. It's not just a futuristic fever dream, but the natural progression of online romance.
  • Snap kicked off the tech sector's first-quarter earnings calls this week with 38% higher revenue than a year ago thanks to Snapchat's success. However, Snap were quick to dampen the mood with a relatively gloomy projection of just 20% to 25% growth for the second quarter. Meanwhile, MetaFacebook, Alphabet/Google and Twitter all report next week. What's to come?
  • Netflix stock dropped another 3.5% to $218.22 as the big sell-off continued. For more on the Netflix drama, read this inside look from The Information. The Wall Street Journal published a deep dive into Netflix’s cost-cutting efforts. And here’s an analysis of its U.S. subscriber churn.
Netflix Subscriber Numbers (US Only)
  • The Wall Street Journal reports that MetaFacebook is scrutinizing Mark Zuckerberg's number 2, the COO Sheryl Sandberg, over her role in pushing a British tabloid to drop a story that would have revealed the filing of a restraining order against her then-boyfriend, Activision Blizzard CEO Bobby Kotick, by his ex-girlfriend
  • EU to unveil law to force Big Tech to police illegal content
  • Intel has developed facial recognition software to detect whether school students are bored, distracted or confused.  The AI tech has been built with Classroom Technologies, which sells virtual school software, and runs on top of Zoom. Source: AI Supremacy
  • MetaFacebook CEO, Mark Zuckerberg and 28 other Americans are not allowed to enter Russia under new sanctions unveiled by Moscow.

Sønr InsurTech Briefing - Q1 2022

What's happening and what's next in the world of insurance and technology. The team from Sønr analyse the what's what of $11.4 billion invested in 214 deals.

Source: Statista

Some Stats

The latest survey of American Teenagers from Piper Sandler revealed some interesting findings:

  • Apple Pay is the most widely used payments app. No surprise there, 87% of teens in the survey said they have an iPhone
  • 26% of teens own a VR device, but just 5% use it daily
  • 48% of teens are either unsure or not interested in the Metaverse (see bullet above)
  • Nike is the No. 1 apparel brand for teens. (But Nike is going big in the Metaverse and Teens appear disinterested in the Metaverse, what's going on?)
  • Teens spend 30% of their daily video consumption on either Netflix or YouTube (both 30%)
  • TikTok is the favourite social media platform (33% share) surpassing Snapchat for the first time (31%); Instagram was again third (22%)
  • 53% of teens cite Amazon as their No. 1 favourite e-com site

Some Trivia

  • Humans account for 0.01% of all biomass on the Earth, and just 2.5% of animal biomass. But where have we made the biggest impact? In raising livestock. Livestock accounts for 4% of animal biomass, compared to 0.38% for wild mammals and birds.
  • The role of BigFood...


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I'm Reading

Thinking Fast and Slow

I finally finished it. I must confess that Thinking Fast and Slow by Daniel Kahneman wasn't always the easiest of reads. But I don't like leaving a book unfinished so I persevered, stopping to go over some of the economic theory stuff a few times to get my head around it.

BUT, I'm glad I did. I now have a much better understanding of motivation, decision making and human behaviour.


I'm Watching


And I just started this...will let you know what I thought of it next week.

I'm Listening

DeFi Podcast

Launching protocols, DAOs, and NFTs in media and finance, with CEO of Palm NFT studio Dan Heyman. Source: The Fintech Blueprint


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