What Are Consumer Brands Doing In Web3, Blockchain and the Metaverse?
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Sep 2, 2022 12 min read

💍 Wiser! #89: Big Brands In The Metaverse | Elon & Twitter | When The Zuck Talked To Joe

💍 Wiser! #89: Big Brands In The Metaverse | Elon & Twitter | When The Zuck Talked To Joe
Table of Contents

Wiser! #89: Big brands are dipping their toes in the Web3 ocean, learning about NFTs, crypto, blockchain and DeFi. They're learning alot and get themselves ahead of the game. Plus the latest twist in the Elon Twitter soap opera & the Zuck talks to Joe

w/Issue #89 - 2nd September 2022

Good morning, afternoon or evening, where ever you are in the world. As I write this newsletter from my home in Spain, I see Wiser! readers spanning the globe, from North America to Australia, from Sweden down to South Africa, and many places in between.

Every week, 14k readers get Wiser! To each and every one of you, thank you once again for taking 10 minutes out of your busy weeks to read my work.

For you, this week I'm covering:

  • Big brands dipping their toes into the Web3 space. Or more specifically, what Dolce & Gabbana and Budweiser are up to. The point is that it doesn't matter what the outcome, because these dudes are learning a ton about these new technologies and how to use them,
  • Elon and Twitter (episode #47) in the who is suing whom soap opera. It makes Succession look like a tame 1970's episode of Crossroads,
  • Mark Zuckerberg went on The Joe Rogan Show and recorded a 3 hour podcast! I dig into the social media responsibility stuff they talked about.

As always, there are a ton of links to other stories, content and things I think you'll find interesting and of value. Including promotions for other newsletters to help them grow their subscriber base. There are 2 this week...please click the links and check them out.🙏

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Dolce & Gabbana Book $23m Of NFT Sales In 1st Year

Scarcity & Status: Dolce & Gabbana dropped its first NFT last year in collaboration with luxury digital marketplace UNXD. It was called "Collezione Genesi," and comprised a nine-piece physical and digital collection of fashion items that generated $6 million in sales at the time.

So what? Big brands like D&G, Adidas, Budweiser, Gap, Gucci, Bentley, McDonalds (the list goes on, I have 100 brand examples) are experimenting with NFTs.

  • They're dipping their toes into the Web3 space to see what happens, learn how it works, and gauge customer reaction.

These brands are the early adopters who are ahead of the curve, assuming that NFT technology endures and becomes part of the digital ecosystem...which I believe it will.

IMHO: Within the next decade, digital asset ownership via NFTs will be as ubiquitous as cashless payments or data storage in the cloud. Even my old mum will be using them!

NFTs are the subject of the latest episode of Big Tech Little Tech, which Shaun Weston and I recorded yesterday. It'll hit the podcast platforms shortly. Follow us on Twitter for the latest updates.
NFTs are also the theme of the next Wiser! Trends Report, which will include access to my database of 100 Brands In The Metaverse. I couldn't find anyone with a collection this comprehensive, so I created my own. Premium Members will get access for Free.


Budweiser In The Metaverse

Tomorrow's World: There's a whole younger demographic of internet users who are already familiar and comfortable with the key components of what we call Web3, a decentralised internet built on crypto, NFTs, DeFi and blockchain technology.

  • Budweiser’s Metaverse brand strategy includes launching an NFT collection, joining a DAO, and partnering with Zed Run, a blockchain gaming platform that runs on Ethereum.

The Question Is: Will it be worthwhile for Budweiser? Only time will tell, but in the meantime, as sure as eggs is eggs, Budweiser are learning a heck of a lot about tomorrow's digital world, today.

YouTube: In this video, I look at what it means for Budweiser and the next generation of blockchain gaming.


Elon Musk Is Not Giving Up On Giving Up On Twitter

Episode #47: The latest episode of the Elon Musk Twitter Soap Opera was broadcast earlier this week. On Monday, Elon Musk's lawyers wrote to Twitter citing "an additional notice of termination."

  • In the latest twist, Elon Musk has filed an updated notice to kill his $44 billion Twitter acquisition by citing whistleblower Peiter Zatko.

Blame It On Mudge: As I wrote in last week's newsletter, Pieter Zatko, aka "Mudge", was Twitter's former head of security and in the inner circle of the Twitter leadership.

  • He was hired by Jack Dorsey and fired 18 months later by the new CEO, Parag Agrawal.

Aggrieved Ex-Employee: The point is that an aggrieved Mudge has made a number of allegations about Twitter that Twitter have denied. But that hasn't stopped Musk and his team from seizing on the allegations in their defense against Twitter's lawsuit.

In the filing to the US Securities and Exchange Commission (SEC), Musk alleged that Twitter "has not complied with its contractual obligations" due to the "extreme, egregious deficiencies" alleged by Mudge.

Calling Mudge: Musk has also subpoenaed Mudge for a deposition on September 9th, requesting materials related to how his tenure at Twitter ended. Musk also wants to know what stock, if any, he owns in the company.

Calling Stanford: Today, Team Musk subpoenaed Stanford, which Musk attended for 2 days back in 1995 before dropping out, over an "email account."  Mysterious, innit!

Calling EveryOne!: There are few people left in Silicon Valley who have not been subpoenaed by one side or the other. Twitter wants to dig into the emails, WhatsApps and text messages between the tech elite. Although when you're that rich, there's plenty of ways you can stick a finger or two up!

Take PayPal co-founder and Musk bestie, David O. Sacks, who was subpoenaed by Twitter because, he was “a potential investor in the merger Musk seeks to escape.”

Giving Twitter The Bird: In response, Sacks posted a Mad Magazine cover displaying a middle finger and a video of someone pissing on a subpoena.

You couldn't make this stuff up!

P.S: A former FBI and CIA cyber expert claims that 80% of Twitter accounts are fake. To which Elon tweeted, "Sure sounds higher than 5%!"

Further Reading

Twitter Whistleblower Causes Havoc For Twitter
As if Twitter didn’t have enough on its plate without this. The former, and recently fired, Head of Security has made a bunch of serious allegations about failings, weaknesses, and complacency at the social network. What does it all mean for Twitter?
Silicon Valley’s Elite Get Dragged Into Musk-Twitter Trial
More than 100 subpoenas have been issued to techies like Jack Dorsey and Marc Andreessen as Twitter tries to force Elon Musk to complete a $44 billion deal. Law firms are stoked.


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What Did We Learn From The Zuck Talking To The Rogan?

Misinformation Abound: Last week, the boss of Meta Facebook, Mark Zuckerberg. went on The Joe Rogan Show. The result is a fascinating podcast discussion between a man familiar with spreading misinformation on social media and a man familiar with spreading misinformation on social media.

During the chat, Zuckerberg claimed that Meta Facebook spent $5 billion last year combatting misinformation. Yep, $5 BILLION in one year!

“It’s almost like everyday you wake up and you’re punched in the stomach”, Mark Zuckerberg, one of the most powerful men in the world.

Metaverse: This is a long podcast (almost 3hrs), with a lot of focus on the Zuck’s pivot for Facebook to the Metaverse.

But what interested me most was when Rogan pressed Zuckerberg on the role and responsibility of the world’s largest social network in dividing America and public opinion.

Look Over There: On this subject, Zuckerberg largely resorted to form, pushing blame onto social dynamics that pre-date Facebook and social media.

I wrote an article about it here...

What Did We Learn When Mark Zuckerberg Spoke to Joe Rogan?
Premium: For almost 3 hours, the boss of Facebook and Meta spoke to Joe Rogan, Spotify’s controversial headline star. It was inevitable that there would be some nuggets from the Zuck. It was the impact on society that caught my attention!


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🎙 Big Tech Little Tech

In the latest episode of Big Tech Little Tech, co-host Shaun and I discuss Amazon One. It's the latest use of biometrics linked to a credit card payment system. With the wave of your hand, you've paid for your groceries!

Here's a taster of the conversation...


We also talk about the rising popularity of BeReal as a social media platform, the Xiaomi CyberOne humanoid robot, and the latest tech news.

Somehow, we get around to mentioning great drummers! Join us by using these links: 🍎 APPLE | 🎶 SPOTIFY | 🌳 AMAZON | ⚓️ ANCHOR | 🌎 WEB

COMING THIS WEEK: Shaun and I have just recorded the next episode and it'll be out any day now. The subject is NFTs. We tried to keep it as non-technical as we could and every time I strayed into techno-babble, Shaun sounded a bell! Mostly we talked about use-cases and how the tech will be used, and not so much about what it is!

Subscribe to the 📰 Big Tech Little Tech Newsletter on Substack, and follow us on 🐦 TWITTER  @BTLTpod to make sure you get to hear this episode as soon as it is released.


In Case You Missed It

Why The Ban on Tornado Cash Is Misguided
“Technology is Neutral” — Congressman Emmer
Sir Anthony Hopkins Launches His NFT Art Collection
Legendary actor Sir Anthony Hopkins has 1m followers on Twitter. He’s just told them that he’s about to launch a collection of unique art as NFTs. The Eternal Collection triggers the human emotions driven by Status and Scarcity.
BeReal And The Return To Authenticity in Social Media
BeReal has momentum. It’s the number 1 downloaded free app and everyone’s talking about it. It’s bucking the TikTok trend for viral content. Instead, promising closer connections between friends, no addictive features, and an authenticity to social engagement we’ve not seen in a decade.
Are Pearson’s Plans For NFT eBooks The Future of Web3?
Web2 has given us monopoly platforms built on the industrial advertising complex. Web3 promises to change that and create a democratic, decentralised internet. But will it? To find out, I test the motives of Pearsons, the world’s largest publisher to see if it is true.



Headlines From The Tech Economy

  • Facebook is to shut down its game streaming mobile app after just 2 years. Basically, it couldn't compete. Probably because the game-playing demographic of young people don't touch Facebook with a bargepole!
  • Donald Trump's social media echo chamber, the Truth Social app, has not been approved for the Google PlayStore because it has "insufficient content moderation". Trump, who was banned by Twitter after the Jan 6th insurrection, has about 4 million followers on Truth Social, compared to around 88 million when his Twitter soap box was removed.
  • El Salvador are to invest over $200 million in infrastructure for Bitcoin Beach, which President Bukele wants to develop into a crypto tourist hotspot .
  • Having screwed the ad business model for Facebook, Pinterest, Snap et al, it seems that Apple is going to pushing out more ads to your iPhone and apps like Maps, Books and Music. Apple’s ad revenue is currently (only) c$4 billion.
  • Talking of Apple, their next big show and tell is next week on September 7th. It's an event that Shaun and I will be reviewing on the next episode of Big Tech Little Tech. Don't miss out, follow us here.
“Just another crybaby hiding behind his lawyer’s skirt.” Dan O'Dowd talking about Elon Musk

By The Numbers


Slap a Teacher: From TikTok Hoax to Media-fueled Panic
How did a TikTok trend that never existed alarm schools and teachers across the United States? This case documents how viral misinformation spread by concerned adults and amplified by the press became a full-fledged media manipulation campaign.


📰 Newsletter of the Week: All-In Write-Up

Weekly write-up over the All-In Podcast, in which industry veterans cover all things economic, tech, political and social. The focus of the latest post is Adam Neumann, the controversial entrepreneur behind WeWork and a $350 million investment from Andressen Horowitz for his latest venture. Read it here...

ICYMI: All-In Podcast E92
Adam Neumann’s 2nd Act, a16z $350M Bet, Housing Policy, Inflation Reduction Act, and the State of Geopolitics

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